Knowing what exactly is personalized postcard printing is extremely important before you jump to the bandwagon of doing postcard printing and use it as marketing tool. As a matter of fact, size, paper stock, design file formats as well as coatings are the 4 elements considered when printing postcards. Each aspect has its important role to function to guarantee that you are getting the highest quality ever.
The size of postcard does not necessarily indicate that there will be just a standard size to fit all postcard sizes. It’s because of the fact that there are varying sizes that need a different piece of printing equipment. As a matter of fact, just a slight change in the postcard’s size might affect its price. To avoid being surprised by the cost of printing postcard, it is smart to get quotations before you print it out. You’ll get an idea to how much postcards would cost you with this.
Basically, there are two choices you can have for paper stock and these are matte or glossy finish. It is ideal if you are going to use CS2 and C1S stock if you want to print full color on your personalized postcards.
When using CS2 stock, it has glossy finish on both sides while C1S stock has that one size that’s glossy while the other is matte. Between these options, what was mostly used is the C1S due to the reason that the ink in postcard printing isn’t drying up on the glossy part of paper stock so by that, they lead in printing on matte side of the stock.
As for the design file formats, it is integral to make inquiries to the printing company for the file format they accept. Yes it is true that today, there are many different companies that are taking projects made from different file formats but still, you need to know that some are locked to limited file formats and software for making designs. The procedure that these companies do is take the personalized postcard design file, convert it to the format they run and print it.
Finishing is as important as the first couple of steps mentioned for postcard printing. The aqueous coating and UV coating are the two very popular type of postcard coating or finishing used today. The latter provides that shiny feel and look to the postcard.
On the other hand, with Aqueous coating, it provides minimal shine or gloss and entails quick printing process for postcard. The reason for this is that, Aqueous coating is drying fast and with that, it doesn’t hinder continuous printing process.